By embracing fans numerous and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Lego has found a way to keep it is interlocking bricks in the hands of millions. 2 weeks . model that other companies ought to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety click for more of wooden gadgets. It had not been before the following calendar year that they set about using a new plastic-injection rounds machine to make plastic stones, which immediately gave these people an advantage above their competition in the thriving post-war marketplace.
In 1949, they developed producing the bricks with studs about them to enable them to join together. It was a key version, making the bricks a lot more stable and sturdy. Later, in 1958, they made a major improvement with the introduction of what is known while the “stud and joining system”, which will ensures that every Lego brick fits with any other packet. These two vital iterations happen to be why Seglar sets made 40 years back still interlock seamlessly with those crafted today.
Through the years, Lego has kept the finger at the pulse of pop tradition by partnering with big-name franchises including Star Battles and Harry Potter. It has also appreciated the community of adults that are fans of the trademark, known as AFOLs (Adult Fans of Lego), with a array of sets including the Back to the Future DeLorean period machine and a set of girl Nasa researchers.